Leveraging strategy to amplify education initiatives

Aaron Wolowiec

In an article I wrote in June 2002 for Associations Now , I encouraged readers to take a break from the daily firefighting we’ve come to expect and instead approach tasks with more reflection, strategy and collaboration. Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association.

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PSA To Nonprofits: GDPR May Apply to You

SocialFish

The GDPR authorizes a maximum penalty for noncompliance with the principles of the GDPR as a fine of up to 4 percent of an organization’s annual worldwide revenue or €$20 million (whichever number is higher).

Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle. The 2012 Membership Benchmarking Report says "NO WAY.". Membership Benchmarking Dasboard Report. (2). Non-Dues Revenue. (1).

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