Aaron Wolowiec

OCTOBER 1, 2013

My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. The Meetings Report reminds us to diversify revenue, reward difference, value context, maximize opportunities and prioritize learning.

Education 100

Education Detroit Strategy Michigan 100

.orgCommunity

OCTOBER 8, 2019

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

Technology 40

Technology millennials Revenue System 40

Membership Marketing

JANUARY 19, 2012

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Click on the Picture for a Free Downloard of the Report. He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the Membership Lifecycle.

Marketing 40

Marketing Cost Price Survey 40