Optimist Consulting
JANUARY 31, 2013
Build a calendar across the year to fit in with your other marketing planning to ensure resources are in place to meet the deadlines. This will ensure you have buy-in and resources at hand, which will give you confidence and will create synergy. Look at which awards your competitors are entering too. Look out for “command” words.
Idea Architects
MAY 16, 2012
In this edition, explore resources for interdisciplinary thinking and mind expansion, gain insights into alternative learning approaches and the increasingly rapid disruption of exiting educational systems and institutions, and consider one approach for engaging the wisdom of the crowd in an old-school fashion. Dec 2002 (6).
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Associations Now
MAY 27, 2016
Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002.
.orgCommunity
OCTOBER 8, 2019
Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning
Associations Now
AUGUST 5, 2013
Migrant farm laborers are hard workers often driven to seek better opportunities, but many of them lack the knowledge and resources needed to grow beyond a lifetime working the fields. Since 2002, 90 ALBA graduates have begun their own independent farms off-site and are doing well. One association is hoping to change that.
Associations Now
FEBRUARY 8, 2017
Often, budget cuts and revenue loss translate directly into lost opportunities for professional development and networking. In 2002, NIDA set a goal to bulk up government membership by piloting a free, three-year government membership category with the option to renew as a dues-paying member.
Association Adviser
DECEMBER 17, 2013
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Plotke lamented that associations tell her non-dues revenue is more important than ever. You’re brave, clever and resourceful. What surprised us most in 2013? Wake up and smell the coffee.
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