Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” DuBois added that webinars and virtual events are also a great way for non-members to sample the great programs, content and speakers you have at your live events before committing to attend. ” If you give customers enough store samples of your candy, “they’ll eventually buy the whole bar,” he quipped.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

How Secure is Your Professional Development Revenue Stream? While you may have staff devoted exclusively to learning and professional development, youd be wise to remain aware of some of the rapidly emerging trends in education delivery, since they have the potential to dramatically alter the learning landscape and the revenue that associations receive from their offerings. Sample Dotmocracy worksheet from Dotmocracy.org, shared via Creative Commons Attribution-ShareAlike 2.5

Pop-Up Events: The Next Trend for Associations?

Associations Now

Some familiar brands have found they’re a great way to not only generate buzz and revenue (between $ 45 billion and $50 billion annually , according to a study conducted by Chicago-based marketing firm PopUp Republic) but also introduce and test new products. One company that’s found success is Target, which started hosting them back in 2002. Located at the corner at the Roger Smith Hotel, the space included a Grower Station, Food Sampling Station, and Humanitarian Station.