Game Plan 2014: Seeing Around the Corners
DECEMBER 17, 2013
Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” DuBois added that webinars and virtual events are also a great way for non-members to sample the great programs, content and speakers you have at your live events before committing to attend. ” If you give customers enough store samples of your candy, “they’ll eventually buy the whole bar,” he quipped.