article thumbnail

MemCom Awards – could you be a winner?

Optimist Consulting

Ask your team for their thoughts and always get top level commitment from management/the board if appropriate. Finally, back up your entry with compelling customer endorsement or case studies which prove how solutions have really solved pain points, driven improvements or savings, and/or increased sales or revenue.

article thumbnail

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Diversifying the revenue base is essential to prepare for upcoming generations who don’t feel a traditional affiliation with their professional association. In this excerpt from our book, Association 4.0—Positioning

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

CS: Career centers increase website traffic, generate non-dues revenue and increase membership recruitment opportunities, among other things. AA: How can an online career site help an association generate non-dues revenue? Personally I get frustrated with all the buzzwords people use—”team player,” for instance.

article thumbnail

Game Plan 2014: Seeing Around the Corners

Association Adviser

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Kelly Donovan , Naylor’s team leader for online marketing, agreed. Plotke lamented that associations tell her non-dues revenue is more important than ever. What surprised us most in 2013?