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Jeffrey Cufaude, Idea Architects: Five Lessons from the Road

Idea Architects

At the California and Nevada Credit Union Leagues Annual Meeting , Charlene Li reminded participants that social media is about relationships. When we get sloppy with words like strategy, vision, mission, diversity, and many others, we do a real disservice to the deep meaning and full potential they represent. Dec 2002 (6).

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Moderating Discussions in the Modern World

Association Adviser

I’m sure you’ve all heard the battle cry “join the conversation” in reference to participating on a social media channel. And, of course, webinars and Association TV are other popular tools for delivering online education. Well, in today’s business world, there are many ways to join the conversation.

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Moneyball and Management Innovation

Jamie Notter

It’s written by Olivier Blanchard, author of the book Social Media ROI and the Brandbuilder blog. Olivier is talking more specifically about how companies are struggling to do social media well because they fundamentally misunderstand how the game has changed. Strategy Means Change. Social Media.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.”

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The Importance of Getting Lots of Little Things Done Well Every Day

Association Adviser

Association career sites are great tools for recruiting new members and for engaging the passive job seeker that commercial job boards can’t tap. . CS: Association career centers should use all of those social platforms as distribution channels for their jobs and other career-related content.

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Context Is Everything: Online Communities

Beth Kanter

At the time, we invited Internet thought-leaders to participate in an email list discussion, focusing on interactive tools. Highlights: April, 2002 Netpreneur AdMarketing discussion. It always begins with strategy - Nancy White, of Full Circle Associates , reminds us how important strategy will always be.