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Context Is Everything: Online Communities

Beth Kanter

Highlights: April, 2002 Netpreneur AdMarketing discussion. Project management and success - Cliff Figallo has done a ton of stuff for some great companies including Cisco, the WELL, Electric Minds (Howard Rheingold), Social Media Today, AOL/GNN and Salon. Below are several takeaways and pointers from that conversation.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). in Alexandria, Virginia. Social Media. (5). Social Networking. (6). Value = Benefits / Costs = (Functional benefits + Emotional benefits) / (Monetary costs + Time costs + Energy costs + Psychic costs) 1. Tony Rossell. Email This BlogThis!