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Pop-Up Events: The Next Trend for Associations?

Associations Now

One company that’s found success is Target, which started hosting them back in 2002. This was the first stop on NPB’s #PeanutPower Pop-Up Tour , which also included Chicago; Washington, DC; Los Angeles; Atlanta; and Lake Tahoe. Use social media to get the word out. Buzz builder. A creative hashtag is a fun addition.