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Context Is Everything: Online Communities

Beth Kanter

Highlights: April, 2002 Netpreneur AdMarketing discussion. It always begins with strategy - Nancy White, of Full Circle Associates , reminds us how important strategy will always be. Below are several takeaways and pointers from that conversation. Customer service is really important.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Tony Rossell. at Thursday, January 19, 2012. Email This BlogThis! Labels: Value of Membership.