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Sift Skills: The Value of Big Data for Associations
Associations Now
JUNE 1, 2014
As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. John Dorman has worked at the Texas Medical Association for 29 years, and for most of that time, business decisions were made, more or less, from the gut. “We To me,” Achurch says, “that’s Marketing 101.
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