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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. “We see a strong future for the catalog, with this being one of many ways that we communicate with our customer.” Causeaholic. AMR Management Services.

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Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. What if we haven’t, though?

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Association Brain Food Weekly: 3.13.20

Reid All About it

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. – Crisis Communications: Coronavirus Edition. Learn how you can communicate effectively with or without a plan currently in place. Mon 3/16 at 11 a.m.

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Association Brain Food Weekly: 3.6.20

Reid All About it

You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Recently, ACS embarked on a journey to better connect and build a community around study participants with the aim of increasing engagement and better delivering information to them. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

And it’s very difficult to maneuver and innovate the way that we want to. And in recent history, up until COVID, you know, that was kind of the big, the big push was innovation design thinking, let’s think about how we can be at the forefront of our industries or organ for our organizations for our associations.

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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Labels: Baby Boomers , Marketing.

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Association Subculture: Why Being Anti-Indispensability is Pro.

Association Subculture

Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. communications. (4). community. (3). innovation. (6). marketing. (2). Principled Innovation LLC. Indispensability" is neither authentic nor true.