Remove 2003 Remove Communications Remove Leadership Remove Marketing
article thumbnail

Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

Video 61
article thumbnail

SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. “We see a strong future for the catalog, with this being one of many ways that we communicate with our customer.” Causeaholic. AMR Management Services.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You Boring Your Association’s Members?

SCD Group

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? SCD Group association management association conferences association executives association communications association leadership association marketing ASAE' Think about it.

article thumbnail

The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Labels: Baby Boomers , Marketing.

article thumbnail

How to Strengthen Your Association’s Value Proposition

AssociationChat

And this was created for the healthcare associations leadership league. Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could? Are we communicating about that connection? And we were talking primarily about value proposition. has our mission changed?

How To 104
article thumbnail

Sift Skills: The Value of Big Data for Associations

Associations Now

And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At She advises associations to use a five-step approach to a data project: determine the scope, collect, clean, analyze, and communicate. “If

Texas 40
article thumbnail

Association Subculture: Why Being Anti-Indispensability is Pro.

Association Subculture

Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. The Waning Days of Leadership in Association Management. communications. (4). community. (3). communications. (4). community. (3). Not necessarily.