Email Marketing: Time to Rethink What’s Possible
NOVEMBER 25, 2014
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? If nothing else, we should constantly be researching changes in the market.