Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? If nothing else, we should constantly be researching changes in the market.

Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. AA: How do you set marketing and communications goals?

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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. Here are some highlights of the story: “The catalog continues to open new doors and opportunity for us,” said Jim Wright, senior vice president of marketing at Express. “We see a strong future for the catalog, with this being one of many ways that we communicate with our customer.”

Writing the Financial Policy : Off Stage

Off Stage

May 30, 2003. communication than one that is constantly re-inventing itself in. Association Marketing. Off Stage. 29, 2009 - Writing the Financial Policy. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. Many AEs spend a great deal of time writing and revising association. personnel manuals, and checking for the complicated compliance issues. that surround this subject area. Associations spend significant.

Are You Boring Your Association’s Members?

SCD Group

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? SCD Group association management association conferences association executives association communications association leadership association marketing ASAE Think about it. if I looked at your website today and three years ago, would its look have changed? Would I find (under the news section) news releases from 2009?

Two ads define storytelling for associations

SCD Group

Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals. The ad features “the little room over the pizza place at 315 Chestnut Street,” where TripAdvisor began in 2000, the “modest first-floor bedroom in Tallinn, Estonia,” where Skype was started in 2003 and the “second floor above the strip mall at Roble and El Camino,” where Shutterfly began in 1999.

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How are association publishers building new and existing revenue streams?


The Angerosa Research Foundation —a nonprofit organization dedicated to advancing the association publishing and communication professions through industry research—is gathering data on diverse sources of media-related nondues revenue at associations across the country. Association publishers are continually challenged to find new ways to leverage technology, assets, and markets to expand revenues. IMPORTANT – THIS JUST IN.

Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. MySpace in 2003? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. The marketing folks at Verizon, after all, are no dummies. Labels: Baby Boomers , Marketing. I've been writing and speaking about this since 2003. Communication.

FCC Robocall Ruling Could Hurt Pollsters

Associations Now

While last week’s ruling by the Federal Communications Commission to rein in the use of robocalls was considered a big win for consumers, pollster groups have suggested that the decision could damage a necessary part of the democratic process. Last week, the Federal Communications Commission (FCC) ruled Americans had the right to use technology that could block automated robocalls.

The Big Picture: RNC Names eCampaign Director

The Big Picture

Patrick Ruffini will return to the RNC where he previously served as Deputy Director of Online Communications until June of 2003. He has been at the forefront of innovative political communications and he will enable the Republican Party to become even more effective at communicating our positive vision for the country.”. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Marketing.

Association Brain Food Weekly: 3.13.20

Reid All About it

Hear our tips, tricks, and best practices for working remotely, including communication tools we love – Slack, Zoom, Google Hangouts, and more; our favorite collaboration tools and managing documents in the cloud; our governance and policies for remote work; tips on how to thrive as a remote worker; and strategies for effectively managing your team. – Crisis Communications: Coronavirus Edition. Organizer: ASAE Communication Professionals Advisory Council.

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Association Brain Food Weekly: 3.6.20

Reid All About it

You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Learn how nonprofits can create a research-focused community, communicate effectively with participants about upcoming surveys, and develop best practices around messaging and program development. Presenter: Mark Bornstein, VP of Content Marketing, ON24. Lessons Learned from Toronto’s 2003 SARS Outbreak. Bruce MacMillan, Chief Marketing Officer, PCMA’.

Sift Skills: The Value of Big Data for Associations

Associations Now

And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At For example, in many organizations the education staff has some data, the marketing staff has different data, and even more data has been gathered from purchases and surveys. To me,” Achurch says, “that’s Marketing 101. You are using data to make strategic marketing decisions.”.

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Association Subculture: Why Being Anti-Indispensability is Pro.

Association Subculture

Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. communications. (4). marketing. (2). skip to main | skip to sidebar. Thursday, January 6, 2011. Why Being Anti-Indispensability is Pro-Membership. You were working as a waitress in a cocktail bar. When I met you. I picked you out, I shook you up, and turned you around. Turned you into someone new.

Executive Connections: Why This Is the Right Name

Executive Connections

In addition to their expertise in organizing, categorizing, cataloging, classifying, and disseminating information, many of our members are proficient in new and emerging communications technologies, knowledge management, competitive intelligence and other practical uses of information. Ramin & Carol: That approach was tried in the past (2003, I believe). David Midyette: Back in 2003, the majority of the membership voted in favour of a name change. Executive Connections.