2003 Communications Marketing Strategy 
Association Adviser
MAY 27, 2018
Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?
Associations Now
NOVEMBER 25, 2014
It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.
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SCD Group
AUGUST 29, 2012
Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. “We see a strong future for the catalog, with this being one of many ways that we communicate with our customer.” Strategy | Content | Discovery.
Achieve
MARCH 4, 2022
But with the increased importance of data to your strategies comes an increased responsibility to use data properly and respectfully, not to mention legally. Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant.
Association Adviser
FEBRUARY 15, 2013
9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. MySpace in 2003? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference.
Reid All About it
MARCH 13, 2020
Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. – Crisis Communications: Coronavirus Edition. Learn how you can communicate effectively with or without a plan currently in place. More info/register.
Reid All About it
MARCH 6, 2020
You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Recently, ACS embarked on a journey to better connect and build a community around study participants with the aim of increasing engagement and better delivering information to them. Presenter: Mark Bornstein, VP of Content Marketing, ON24.
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