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Why email success starts with a clean subscriber list

Association Success

Nowadays, you can’t be too careful with who you communicate with online. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. Clean and Compliant.

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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. How did you come to work for an association?

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Best of the Web: February 2013

Association Adviser

MySpace in 2003? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. With Facebook in 2004?

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive. How does the GDPR relate to US-based nonprofit marketing and communications?

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Two ads define storytelling for associations

SCD Group

The ad features “the little room over the pizza place at 315 Chestnut Street,” where TripAdvisor began in 2000, the “modest first-floor bedroom in Tallinn, Estonia,” where Skype was started in 2003 and the “second floor above the strip mall at Roble and El Camino,” where Shutterfly began in 1999.

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Association Brain Food Weekly: 3.13.20

Reid All About it

– Crisis Communications: Coronavirus Edition. Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Learn how you can communicate effectively with or without a plan currently in place. 2 CMP credits.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Certainly figuring out is my association tied to the mission and communicating that canoe, the mission, the best way that it could? Are we communicating about that connection? Are we communicating about that mission, that commitment that our organization has, in an effective way? Do people really care about the newsletter?

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