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Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. Don’t forget to personalize your email. Invalid emails. Misspelled emails.

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A Tiny Reminder of the Value of Experiments

Associations Now

The content we delivered remained the same as every day and for all users, but the experiment would show whether we could draw a few extra readers by borrowing from a tactic common in the world of email marketing. Not Seeing Emojis? A quick roundup: Chrome: Alas, no native support on the desktop—the only major browser not to do so.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

You can also create CTAs that invite site visitors to sign up for your volunteer email list or your monthly newsletter. Prior to Tatango, Mike spent 15 years at Blackbaud leading a team of digital consultants that helped nonprofits improve their online fundraising, monthly giving, email marketing and peer-to-peer fundraising programs.

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