The Hourglass Blog

OCTOBER 15, 2010

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Labels: Baby Boomers , Marketing.

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Association Subculture

JANUARY 6, 2011

Its marketing on steroids. Ive had my membership since 2003 or maybe 2004. 2 comments: Kevin Whorton, Whorton Marketing & Research. innovation. (6). marketing. (2). Principled Innovation LLC. Indispensability" is neither authentic nor true. Am I going to drop my ASAE membership? Not necessarily.

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AssociationChat

SEPTEMBER 22, 2021

And it’s very difficult to maneuver and innovate the way that we want to. And in recent history, up until COVID, you know, that was kind of the big, the big push was innovation design thinking, let’s think about how we can be at the forefront of our industries or organ for our organizations for our associations.

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Associations Now

DECEMBER 17, 2018

But I also warned of the long-term risks of monoculture that could threaten innovation in the wrong hands, or could allow for stagnation if we ran into another Internet Explorer-type situation. To be fair, Microsoft has gotten the memo , and Google circa 2018 is probably a better steward of a browser engine than Microsoft was circa 2003.

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Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. What if we haven’t, though?

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Idea Architects

JULY 6, 2012

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions.

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Achieve

MARCH 17, 2023

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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The Big Picture

OCTOBER 18, 2005

Patrick Ruffini will return to the RNC where he previously served as Deputy Director of Online Communications until June of 2003. He has been at the forefront of innovative political communications and he will enable the Republican Party to become even more effective at communicating our positive vision for the country.”. Innovation.

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