What your Association can Learn from a 2003 Technology Forecast

Association Management

It inspired me to look up an article to see what we thought the future held back in 2003. I found a great one on CNN/Money - What’s Hot for 2003 As usual, the tech life is getting better, faster, cheaper–and more confusing. . It’s a reminder of how quickly the market can change. I’m sitting at 35,000 feet and watching DirectTV typing this while connected to the in-flight email. There’s a number of minor tech miracles embedded in that sentence.

Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it.

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Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. What if there were room to disrupt the way we do our marketing and to reach new levels of innovation? If nothing else, we should constantly be researching changes in the market.

Why Could Online Marketing Get More Onerous? Blame Canada.

Associations Now

A new anti-spam law about to take effect in Canada is described as one of the world’s toughest, and even marketers who aren’t based in the Great White North need to comply if they’re sending messages to Canadians. It may be an obscure holiday to much of the world, but you probably should have a good idea of when Canada Day hits—especially if you’re responsible for your organization’s online marketing.

The Agriculture Industry’s Challenge: Marketing Meat to Millennials

Associations Now

Starting Early Although millennials remain something of a challenge for the meat industry, it is not a new challenge; agricultural marketers have been working on it since members of generation Y were in grade school. Started in 2003, the campaign encourages consumers to eat vegetarian meals at least one day per week. ” The post The Agriculture Industry’s Challenge: Marketing Meat to Millennials appeared first on Associations Now

Writing the Financial Policy : Off Stage

Off Stage

May 30, 2003. Association Marketing. Off Stage. 29, 2009 - Writing the Financial Policy. Writing An Association Financial Policy (Reprint) By Judith Lindenau, CAE, RCE. Many AEs spend a great deal of time writing and revising association. personnel manuals, and checking for the complicated compliance issues. that surround this subject area. Associations spend significant. resources on legal opinions and frequent updates to this high profile.

SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? Here are some highlights of the story: “The catalog continues to open new doors and opportunity for us,” said Jim Wright, senior vice president of marketing at Express. homes last year, according to the Direct Marketing Association, and 89.6 million Although the percentage might seem small, it has tripled since 2003. 30 Marketing Tips for Associations: Highly Rated I. Pages.

6-Year Online Giving Study Helps Nonprofits to Fundraise More Effectively

Wild Apricot

Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. The Online Giving Study looks at $381 million in donations made to 66,470 different nonprofits through the nonprofits’ websites, donation portals and social networks.

Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. Now I oversee the association’s publications, marketing and public relations.

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Can “oldies but goodies” work for associations and nonprofits?

SCD Group

Last night, I found myself watching the reruns of the 2003 US Open on the Golf Channel. ASAE association boards association education association executives association marketers association membership SCD Group Perhaps I need to get a life! Today while driving around town, I found myself listening to the 1996 NHL All-Star game on satellite radio. And, my wife and I often switch off “regular TV” and watch reruns of Frazier on TVLand. What the heck?

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Are You Boring Your Association’s Members?

SCD Group

if I looked at your association’s convention program for 2013 and 2003, would I see any differences other than dates and names of speakers? SCD Group association management association conferences association executives association communications association leadership association marketing ASAE Think about it. if I looked at your website today and three years ago, would its look have changed? Would I find (under the news section) news releases from 2009?

Getting Married to Membership May Require Engagement First

Idea Architects

community that people value and that our organizations market. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1). Mar 2003 (1). Feb 2003 (3). Jan 2003 (2). Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas. custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community.

Two ads define storytelling for associations

SCD Group

Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals. The ad features “the little room over the pizza place at 315 Chestnut Street,” where TripAdvisor began in 2000, the “modest first-floor bedroom in Tallinn, Estonia,” where Skype was started in 2003 and the “second floor above the strip mall at Roble and El Camino,” where Shutterfly began in 1999.

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To Theme or Not to Theme?

Associations Now

Last month, the American Historical Association announced that its 2020 annual meeting will not a have a theme —for the first time since 2003. Another factor to consider is whether your conference is new to the market.

The Long Road to Standards Adoption

Association Management

There are dozens of NFC-enabled phones already on the market, along with numerous NFC tablets, computers and game controllers, and Sony introduced its Android-powered NFC smartwatch last year. NFC was jointly adopted as a new technology standard by the International Organization for Standardization and the International Electrotechnical Commission in December 2003. History shows that new technology markets aren’t built in a day.

Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

Beware of political risks when exploring new global markets. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. We hear a lot about risk management these days, but when most organizations develop strategies for international growth or enter an international market, they tend to ignore political risks— the ways in which decisions by government or political actors in a country influence the organization’s activities.

Quick Tip - CAN-SPAM

Experts in Membership Marketing

As reported in the 2013 Membership Marketing Benchmarking Report, to be released in May, e-mail is one of the Top Three tools used to drive awareness and engagement of members and prospects. To that point, I wanted to share some insight which just came across my desk from our e-Biz group on the CAN-SPAM Act of 2003. The CAN-SPAM Act of 2003 is an acronym which stands for: Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. But with the signal-to-noise ratio already so poor, and we attendees already so good at filtering out all the marketing being thrown at us at every turn in a meeting and in everyday life, I'm not so sure how effective that will be. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1).

The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. The marketing folks at Verizon, after all, are no dummies. Labels: Baby Boomers , Marketing. I've been writing and speaking about this since 2003. Marketing.

How are association publishers building new and existing revenue streams?


Association publishers are continually challenged to find new ways to leverage technology, assets, and markets to expand revenues. Since 2003, the Foundation has released four groundbreaking studies, including Web 2.0: IMPORTANT – THIS JUST IN.

What a Big Web Browser Change Means for Developers

Associations Now

Mozilla CEO Chris Beard publicly lamented the fact that so much of the internet was in control of Google, and harkened back to the issues (ironically, involving Microsoft) that led to Firefox’s creation: If one product like Chromium has enough market share, then it becomes easier for web developers and businesses to decide not to worry if their services and sites work with anything other than Chromium.

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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. MySpace in 2003? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. @bluehornetemail : With every email, you’re earning the right to make the customer feel good about opting in to your emails. eec13.

Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. “The marketing gig used to be the 45-year-old guy with the 25-year-old girl on the back of his bike, like she was an accessory … I always kind of took offense to that,” she told the Milwaukee Journal Sentinel.

4 Stories about Association Membership

SCD Group

Fully 67 percent called it their top membership priority, according to a survey by Marketing General, a membership consultancy. million in 2003. Managing the Membership Journey via Silverbear Member Solutions As with any journey in life, the membership journey has a beginning, a middle and an end. The member moves through the initial engagement to becoming a member, until such time as they reach the end of their journey.

Venture Capital Association Reports Industry Slowdown

Associations Now

VC firms in the United States experienced their slowest quarter for funding since 2003, posting a 14 percent decline in the total amount of dollar commitments compared to the first quarter of 2012, according to a report by Thomson Reuters and the National Venture Capital Association. The lack of a strong exit market is keeping many funds that would like to be raising money away from investors until they can demonstrate a track record.

Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1). Mar 2003 (1). Feb 2003 (3). Jan 2003 (2). Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas.

FCC Robocall Ruling Could Hurt Pollsters

Associations Now

While pollsters were actually exempt from the ‘Do Not Call’ registry list in 2003, the FCC recently voted not to repeat that exemption. This is of major concern for the Marketing Research Association (MRA) and the Council of American Survey Research Organizations (CASRO).

Engagement Scoring: Big Benefit or Big Brother?

Associations Now

It might be easy to forget that it wasn’t until 2003 that American consumers were legally granted access to their own credit reports. Engagement tracking and equivalent “scoring” have been a part of the association lexicon for close to a decade now, but with such diversity among associations and their markets, there is far from a standard formula for such practices. How much do your members know about your association’s data and engagement tracking?

Prescription Drug Ads: Advertising Group Bucks Medical Association’s Stance

Associations Now

Western States Medical Center , a Supreme Court case that involved the marketing of compounded drugs. In the Western States case in 2003, a case which involved pharmaceutical advertising, the U.S. As the medical world digests a push by the American Medical Association to ban prescription drug advertising in the United States, the Association of National Advertisers has entered the fray, calling the move “wrong and misguided.”

Printing Trade Group ‘Right-Sizes,’ Restructures as Industry Faces Major Change

Associations Now

Employment in the industry has fallen off by more than 200,000 since 2003, according to Bureau of Labor Statistics data. We will continue to be represented in Washington with a government affairs presence, maintain our economic research for the industry from market surveys to ratio benchmarks, continue to offer expertise in the environmental, health, and safety arena, and continue to provide human resources assistance and educational offerings.”.

Association Brain Food Weekly: 3.6.20

Reid All About it

You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Presenter: Mark Bornstein, VP of Content Marketing, ON24. Lessons Learned from Toronto’s 2003 SARS Outbreak. In 2003, Toronto experienced two deadly SARS outbreaks resulting in a travel warning from the World Health Organization that heavily slowed tourism and disrupted the event and convention business. Bruce MacMillan, Chief Marketing Officer, PCMA’.

Jeffrey Cufaude, Idea Architects: The Value of the Visual: Facilitation.

Idea Architects

If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1). Mar 2003 (1). Feb 2003 (3). Jan 2003 (2). Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas.

The Big Picture: RNC Names eCampaign Director

The Big Picture

Patrick Ruffini will return to the RNC where he previously served as Deputy Director of Online Communications until June of 2003. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Marketing. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn.

Association Brain Food Weekly: 3.13.20

Reid All About it

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. Corey McCarthy, Chief Marketing Officer, Socio. Find out how they identified critical components of the model and then adjusted ABA’s approach to the market accordingly.

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Engineering Group: Cellphones Need Better Repairability

Associations Now

“Upstream cellphone manufacturing can be reduced by employing designs that enable easier and more economic device repairability, so refurbished phones from the first market can have an extended life through use in secondary and tertiary markets,” Lipoff explained in the press release. And a 2003 IEEE study shows that increasing the lifespan of a cellphone from one year to four decreases its environmental impact by as much as 40 percent.

The Unspoken Contract You Have With Your Data

Associations Now

When someone hands an email address, a phone number, or a physical address to an association or a nonprofit, it’s often given with a certain expectation—that a service will be rendered, that the person might receive marketing or a pitch for donations—and if that’s how the rules are framed, it might feel like a betrayal if you move beyond those rules, or break those expectations. CAN-SPAM Act of 2003 or Canada’s Anti-Spam Law set rules of the road for how we use data in certain contexts.

Sift Skills: The Value of Big Data for Associations

Associations Now

And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At For example, in many organizations the education staff has some data, the marketing staff has different data, and even more data has been gathered from purchases and surveys. To me,” Achurch says, “that’s Marketing 101. You are using data to make strategic marketing decisions.”.

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When Members Vote on Dues

Associations Now

Before that, dues changes had been spread further apart and were $30 to $50 increases, which led to dips in GCSAA’s member-growth rate or even membership declines, as was the case in 2003. Meanwhile, according to a study by Marketing General Inc. Associations don’t typically grant members voting power on dues increases, but one association that does has found a formula that keeps members happy and revenue growing.

A Tiny Reminder of the Value of Experiments

Associations Now

The content we delivered remained the same as every day and for all users, but the experiment would show whether we could draw a few extra readers by borrowing from a tactic common in the world of email marketing. A lot of marketing emails these days have started to take cues from the world of SMS, adding emoji symbols to subject lines as a way to “pop” a little more.

7 Readings for Association Executives

SCD Group

The Formula For Content Marketing Success: 1. In 1998, the average consumer saw 3,000 marketing messages per day. Google''s Eric Schmidt cites that “Every 2 days, we create as much information as we did from the dawn of civilization up until 2003.”. Rethinking Membership As A Global Engagement Model By Nikki Walker via GrowGlobally.org For decades now, associations have maintained a very traditional approach towards “membership” and membership dues.