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Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. Since 2003, additional legislation regulating how businesses manage customer data has been enacted. In short, if you have a business that markets to people in the EU, the GDPR applies to you.

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Political Black Swans: Ignore Them at Your Association’s Peril

Association Success

Beware of political risks when exploring new global markets. In 2003, widespread protest broke out around me in Azerbaijan, a country formerly part of the Soviet Union. We spent a year researching the economies, politics, legal frameworks and markets of the countries. But these are not enough for entering a market.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive. is the Nonprofit Market Manager at Labyrinth, Inc.,

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Engagement Scoring: Big Benefit or Big Brother?

Associations Now

It might be easy to forget that it wasn’t until 2003 that American consumers were legally granted access to their own credit reports. If you’re looking to understand your member segments and target your marketing more precisely, those are internal goals. And how do they feel about being scored for their activity?

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Best of the Web: February 2013

Association Adviser

9 Marketing Strategies You Must Stop Using—Now. Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. MySpace in 2003? May 29-31, 2013 ASAE 2012 Marketing Membership & Communications Conference. Kent Lewis.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

in order to generate extra revenues. need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Oct 2003 (1). Sep 2003 (2). Aug 2003 (1). May 2003 (2). Apr 2003 (1). Mar 2003 (1). Feb 2003 (3).

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Association Brain Food Weekly: 3.13.20

Reid All About it

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.

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