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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

JANUARY 19, 2016

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. As for their priorities when choosing a bike to buy, women, in the survey of 48,000 U.S. Confident Growth.

Milwaukee 40
Milwaukee Industry Wisconsin Press Release 40
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Bringing Credibility to the Conversation: Katie Butler, IIABA

Association Adviser

MAY 27, 2018

Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. Katie Butler: I joined IIABA in 2003 as editor-in-chief of Independent Agent (IA) Magazine , the flagship publication of IIABA. Association Adviser : What did your path to VP of Communications for IIABA look like?

Video 61
Video Communications Social Media Newsletter 61
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