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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. Confident Growth.

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Engineering Group: Cellphones Need Better Repairability

Associations Now

“Upstream cellphone manufacturing can be reduced by employing designs that enable easier and more economic device repairability, so refurbished phones from the first market can have an extended life through use in secondary and tertiary markets,” Lipoff explained in the press release. How hard are repairs today?

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FCC to Wireless Group: Unlock Phones Voluntarily, or Else

Associations Now

.” Wheeler’s tough letter to Largent might come as a bit of a surprise to some in the association space: The FCC head was the leader of CTIA and was replaced by Largent in 2003. “If we all agree that people should be able to use their devices on any network they choose, it’s time for that to be a reality.”

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When an Online Community No Longer Works

Associations Now

Public comment threads on your press releases might be a bad idea. If you don’t pay people to moderate and lead the community, or create technical solutions that help users self-moderate, it’s going to eventually look like a dumpster fire in the wrong light, even if there’s plenty of signal there that’s worth saving.

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Flexibility Is Key: Why the Top-Down Strategy Is Fading

Associations Now

. “Organizations seeking to maximize the economic and productivity benefits made possible by mobile technologies must look beyond simply which devices are used and re-examine business processes and workforce needs,” the group said in a press release. A Blast From the Past.

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Email Marketing: Time to Rethink What’s Possible

Associations Now

Some companies use Outlook 2003′s annoyingly out-of-date email interface, and they make life heck on the people who have to send these emails. This raises some big questions: Are messages that republish press releases doing the job? Are our news roundups hitting the mark?

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The Big Picture: RNC Names eCampaign Director

The Big Picture

From the Republican National Convention press release: RNC Chairman Ken Mehlman today announced that Patrick Ruffini has been selected to assume the role of RNC eCampaign Director. Patrick Ruffini will return to the RNC where he previously served as Deputy Director of Online Communications until June of 2003.