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Sift Skills: The Value of Big Data for Associations
Associations Now
JUNE 1, 2014
And even after the organization hired a $6,000-a-week consultant in 2003 to learn about making data-based business decisions, Dorman wasn’t convinced it would lead to any long-term benefit. “At We used to just base them on intuition,” says Dorman, TMA’s chief operating officer. At the time, I thought that $6,000 was crazy money,” Dorman says.
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