Getting More from the Moment
JUNE 9, 2004
It is not unusual for either to offer a 30-day free trial at the end of which your credit card will automatically be charged the full product price unless you cancel in advance. Retailers have long understood the value of samples and two-fers. When Proctor and Gamble was introducing their home dry cleaning product, Dryel, they shipped free samples to thousands of sorority houses, a target market they perceived as being a natural fit for the new product.