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Arrested Development? A Strategic Approach to Technology Reboots Association Growth


Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Technology has made the leap out of the toolbox.

Members Get Members. Staff? Not So Much.

Trade Association CEO Blog

My Volunteer Board President and his fellow Directors recruited more members in a month than I did in seven years on the road. I have always been jealous of those trade associations with a powerful membership hook, like a killer price on an insurance program or a government mandated certification that members must have for employment. So when the constituency is not falling at our feet to join us, how is it we little-hook associations recruit new members?

Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

· Sponsorship Chair (if applicable): sponsored items/prices, sponsor sales scripts, flyer, sales responsibilities, recognition, thank you notes · Event Chair: Coordinate other Chairs, manage location vendors, oversee on-site flow, timing, quality, bill-pay, photography, press release/newsletter notes, signage, handouts, chair and volunteer thank you notes/recognition (Source: Skip Potter, c6support). Trade Association CEO Support.