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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Summary: A selection of thought-provoking content from beyond the association management realm that offers new ideas for association executives. How Secure is Your Professional Development Revenue Stream?

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Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

Most of you already know that associations generate a lot—if not the majority—of their nondues revenue from meetings, tradeshows, and conferences. A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships.