New Revenue Streams Slow Decline of Newspaper Industry

Associations Now

Adjusting business models and finding new sources of income helped the newspaper industry slow its revenue decline to just 2 percent in 2012. The newspaper industry’s revenue peaked in 2005, and it’s been downhill ever since.

Hot Nonprofit Marketing Jobs This Week – February 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? Reports to VP for Marketing and Communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. Start with the assumption that “every member is right” and take the time to build consensus, advised Chris Newtown, president of the Texas Food & Fuel Association (TFFA) , who in 2012 spearheaded the merger of two longstanding associations, the Texas Petroleum Marketers & Convenience Store Association and the Texas Grocery & Convenience Association.

Texas 102

Customer Journey Mapping 101: The What, Why, and How

Higher Logic

In 2005, Bain and Company released some staggering research : 80% of firms participating in the study said they deliver a superior experience , while only 8% of their customers agreed. This difference is called the “perception gap,” and we haven’t evolved much since 2005.

Review 167

Mizz Information: 31% of Associations Have Online Communities.

Mizz Information

I just read a post about an upcoming membership marketing benchmarking report, specifically detailing the part of the report that addresses social media use by associations. I see it all the time in action--associations who launched a platform several years ago who are now questioning whether it was worth the money and whether its worth maintaining the community because theyre not seeing the activity and resulting revenue generation that theyd been promised by the software vendor.

Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

According to a 2005 Harvard Business Review article, “Companies typically realize only about 60% of their strategy’s potential value because of defects and breakdowns in planning and execution.”. The resulting gap represents lost opportunities and revenue.

The One Way to Deliver Unwelcome News

Idea Architects

Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal.

Mizz Information: Musings On Influence in the Association Space

Mizz Information

Here" being the top 10 Most Influential & Authoritative Association Professionals Online lis t posted by an association vendors marketing director this week. In other words, please care as much or, hopefully, more about existing clients supporting their businesses as you care about wooing new clients or breaking into new markets. I am an online community & social media manager for an association, love movies and books, and have been blogging since 2005.

SCD Group: If everyone's complaining, perhaps its an opportunity for.

SCD Group

“By 2005, the iPod had eclipsed the Mac as Apple’s largest source of revenue, but the music player that rescued Apple from the brink now faced a looming threat: The cellphone. Fortunately for Apple, most phones on the market sucked. Pages. About. Contact. Causeaholic.

Mizz Information: Social Media Software + Silos Redux

Mizz Information

I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011? Typically departments that use some kind of customized software may include advocacy, marketing, PR, education, web, publications, membership, fundraising meetings…to name just a few. PR using Vocus’s social media monitoring and marketing using Radian6? Mizz Information. Wednesday, June 29, 2011. Social Media Software + Silos Redux.

Leading the way in a flattened world

Plexus Consulting

Worth, President at Plexus Consulting Group, LLC Two books that go a long way to explaining our world, how we got to where we are, as well as the factors that will determine where we are going, are Guns, Germs and Steel (1999) by Jared Diamond and The World is Flat (2005) by Thomas Friedman. By Steven M.

Mizz Information: United Breaks Guitars.and Still Treats.

Mizz Information

Add to the unearned revenue for those three unpaid-for seats the fact that I will NEVER be flying United again--seems like it would have been a lot cheaper and easier for United to let us sit together in Business class. Because its absolutely clear your in-flight crews have no idea what marketing is trying to accomplish with social media and arent capable of providing even rudimentary customer service. Mizz Information. Tuesday, June 21, 2011.

Class 50

Mizz Information: Why I Doubt Associations Will Become Filters for.

Mizz Information

And if their own content isnt enough to drown members, how many associations also rent their email lists as a source of revenue? Will they be able to justify any potential lost revenue from less email marketing and/or list selling for the iffy ROI of content curation? Associations are, for the most part, staffed to perform traditional publishing and marketing functions. Mizz Information. Wednesday, May 9, 2012.