Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
Before their book was published in 2005, the authors “studied over 150 strategic moves spanning more than 30 industries over 100 years.” It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. Pricing is another factor contributing to rough waters.
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