New Revenue Streams Slow Decline of Newspaper Industry
APRIL 10, 2013
Adjusting business models and finding new sources of income helped the newspaper industry slow its revenue decline to just 2 percent in 2012. The newspaper industry’s revenue peaked in 2005, and it’s been downhill ever since. Newspaper revenue fell just 2 percent in 2012—thanks, in part, to the inclusion of new revenue sources in NAA’s data. When I see organizations creating new revenue streams that work, it is always because it meets a member need.