Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs
SEPTEMBER 23, 2013
By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. Remember this… it is more cost effective to convince your current members to spend their money on meaningful programs than it is to recruit new members. Over the last six years, if there is one thing I’ve learned, it’s all content, if relevant, can be repurposed for new use.