Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. Remember this… it is more cost effective to convince your current members to spend their money on meaningful programs than it is to recruit new members. Over the last six years, if there is one thing I’ve learned, it’s all content, if relevant, can be repurposed for new use.

China Market Insight – Pushing to Become an Advanced Economy


Despite China’s rapid economic growth in the past 30 years, forecasts show slower growth in part because China cannot sustain its earlier growth rates unless and until she can make the next great leap from the world’s “low cost factory” to becoming an “innovation-based economy” similar to Western countries today. Traditional “low cost” industries will be replaced by other developing countries as China’s wage costs increase. 2006.

The Hourglass Blog: Do You Want Your Members to Be "Smart" or.

The Hourglass Blog

In it, he dissects the difference between customers who know how much your services really cost (referring to them as "smart" customers) and those who dont (referring to them as "stupid"), and shares experiences hes had with companies that charge "stupid" customers much higher prices than "smart" ones. Remember the look on the face of your program chair when you told him the hotel coffee costs $85 a gallon? Daring to Lead 2006. skip to main | skip to sidebar.

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