2006 Certificate Cost Revenue 
Leading Learning
MAY 24, 2022
billion in 2006—about a year and a half after YouTube was founded—we all should have known something big was a foot. The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. The E-learning Cost Cliff. The Surge of Video.
Tom Morrison
SEPTEMBER 23, 2013
All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That was huge!
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