Remove 2006 Remove Certificate Remove Course Remove Recruitment

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

Our association had a five module course that included a thick 3-ring bound Instructor’s Guide, five student handbooks and written tests. What if we also gave an option for members to take the course online and call it the Qualified Furnace Operator Program? Within just a couple of weeks, we sold $20,000 of the printed version with many others taking the course online through our subscription program. That is 100 new members we did not have to recruit!