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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs
Tom Morrison
SEPTEMBER 23, 2013
Let me give you an example of how this looks in the real world. Our association had a five module course that included a thick 3-ring bound Instructor’s Guide, five student handbooks and written tests. The thick Instructor Guide was OVERHEADS! Yes overheads. This program sat dormant for 2 years with none sold. That was huge!
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