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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs
Tom Morrison
SEPTEMBER 23, 2013
By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. We finally found the golden nugget that pulled the big companies into our membership space. With our size membership, that was another $180,000 a year. That was huge!
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