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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

They have videos sitting in a closet. They are hosting conferences with no video camera in the room capturing what could be an incredible income stream for their association. What if we partnered with one of our industry professionals to create 2 hours of video for each module to take the teaching out of the member’s hand? We began to take it with us to all of our regional conferences and video taped our sessions with the approval of our speakers in our agreements.