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The many hats of marketers

Aaron Wolowiec

A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. As more potential tactics and options for marketing have emerged, more is expected of a marketer. It’s the marketer’s job to be informed about all the traditional and new marketing techniques.

Marketing 100
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Members Hire Industry Advocacy and Promotion

Potomac Core

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Communications – Maintaining a positive reputation for boating. Export Development – Expanding access to overseas markets.

Industry 164
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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

Effective communication â?? Whether the movement of information is one-way (knowledge transfer) or a two-way flow (knowledge exchange), an organizations ability to pursue its core mission can depend in large part on effective communication. tools, to get past some of those communication barriers â?? both electronic and print.

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The Long Road to Standards Adoption

Virtual

With its much-anticipated announcement this week, Apple became the latest and the last of the leading smartphone vendors to adopt Near Field Communication or NFC technology. This is despite the fact that NFC is already in hundreds of millions of mobile phones worldwide and first appeared in a Nokia “feature phone” in 2006.

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Making Silos Work

Jamie Notter

As communication channels become more social and blended to assist both members and our business partners to target their messages, this specificity bumps ways to consider sharing the income beyond one event. Nonprofit Technology and Marketing | Benjamin Phillips. December 2006 (10). November 2006 (9). October 2006 (8).

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Compare Association Management Software Platforms

GrowthZone

The company was founded in 1998 and is owned by Community Brands Holdings, LLC. Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Software includes membership management, event registration, website, and community features.

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Industry Group Aims to Make Diamonds a Millennial’s Best Friend

Associations Now

And even if they could afford some bling, they might recall Leonardo DiCaprio’s 2006 film Blood Diamond and experience some existential qualms. “I Millennials just aren’t buying the traditional jewelry marketing paradigm that worked for previous generations,” she wrote. Why aren’t millennials in love with diamonds?