article thumbnail

Association Brain Food Weekly: 7.21.17

Reid All About it

Billhighway explains how to help your chapters and volunteer leaders stay safe. Learn how to create game-based learning interventions to teach complex problem solving skills. Learn how to be prepared to negotiate additional goods and services. Know how to be smart when requesting concessions. Duration: 1 hour.

Las Vegas 231
article thumbnail

The many hats of marketers

Aaron Wolowiec

Association marketing professionals must understand how to read and interpret the numbers. The stronger your community and member engagement, the more effective your marketing will be. Scott Oser Associates was formed in 2006 to develop customized solutions to solve unique membership, marketing and sales challenges.

Marketing 100
article thumbnail

Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That is 100 new members we did not have to recruit! We finally found the golden nugget that pulled the big companies into our membership space.

Cost 40