Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

The question for any association in this situation is, “how are you changing its delivery and purpose to engage your members in new learning styles?” These new learning styles are incredible opportunities for your association to create new income streams. All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. We began to ask the famous… “What if we….?”

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”. 9 Social Media Metrics to Monitor.

The many hats of marketers

Aaron Wolowiec

Follow along in real time on Twitter using #asae13 and continue to monitor Twitter for feedback from Oser’s session. A couple months ago I wrote an article for “Associations Now” about how marketing requires different skills than it once did. You can read the full “Associations Now” article here , but following is a quick summary of just some of the roles marketers are now expected to play: Channel expert. Scott Oser, president of Scott Oser Associates.