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The Strength of Weak Ties

Jamie Notter

in Learning , Social Media - 2 comments. Check out this great interview with Andrew McAfee of MIT’s Center for Digital Business on how to talk to CEOs about social media. ” When he talks to CEOs about social media (or “Enterprise 2.0″ Social Media. July 2006 (5).

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The many hats of marketers

Aaron Wolowiec

Association marketing professionals must understand how to read and interpret the numbers. I thought about how even though the role of a marketer has changed and the number of ways in which we market has grown, the goal of our marketing has remained the same. Implementer. Data analyst. Brand champion.

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Exploring #Humanize: Open

Jamie Notter

We started with open because we think it has always been the foundation of social media’s power. Social media took what was closed and made it open. Social Media. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12).

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The Results of Management Innovation

Jamie Notter

It’s a good six to eighteen months into our decline before we figure out how to make a shift. Across the board, we don’t know how to connect with others in a relationship that has true give and take. And social media, like humans, is really good at agility and engagement. Social Media.

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Start by Looking Inside

Jamie Notter

in Humanize , Leadership , Social Media - 2 comments. Here are some highlights from the Humanize angle: 16% trusted information from Corporate sources, and 14% trusted information from social media. That’s low, overall (traditional media was 32%), but notice how corporate and social media are just about the same.

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Biggest Problem with Conflict: It Prevents Action

Jamie Notter

In the conversation Michele asked about my background in conflict resolution and we talked a bit about how training in conflict resolution might be a good idea for people engaging in social media. But there is a connection between the work of social media and conflict. Social Media. November 2006 (9).

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What Is Generative?

Jamie Notter

It has also been integral to social media. One of the principles behind the growth of social media has been the notion that what you are creating today will likely morph into something else down the road. Social media is generative, growing and changing constantly. Social Media. July 2006 (5).