Pitching Your Association’s Online Community Strategy: How to Overcome Common Objections
Socious
JANUARY 14, 2016
Think, Zune circa 2006 (you can go ahead and look that up on your iPod touch). Most of them have the right intentions but many raise objections simply because what you are suggesting takes them out of their comfort zones and if it fails they don’t want tied to a sunken ship.
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