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The IoD loses a third of its membership – will its new strategy help reverse the situation?

Optimist Consulting

It has lost a third of its membership since 2006, which is depressing for any membership organisation to admit. The self-employed/entrepreneur market is growing (in size and value) and the IoD would do well to attract and serve this market. Membership Recruitment Membership retention' and BME members.

Strategy 100
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The Big Picture: Ethics as a Recruitment Tool

The Big Picture

Help Jeff Change This » September 12, 2006. Ethics as a Recruitment Tool. Listed below are links to weblogs that reference Ethics as a Recruitment Tool : Comments. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Shawn on Facebook.

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Members Hire Industry Advocacy and Promotion

Potomac Core

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Export Development – Expanding access to overseas markets. CSI – Continuous improvement to drive boater satisfaction. Communications – Maintaining a positive reputation for boating.

Industry 164
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7 Best Practices for Membership Marketing

Slice-Works

Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3. Membership Marketing Best Practice #4.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Host: American Marketing Association. I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. Grow Your Event with Digital Marketing That Works.

Las Vegas 231
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Getting Married to Membership May Require Engagement First

Idea Architects

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. Dec 2006 (3). Oct 2006 (1). Sep 2006 (4). Aug 2006 (3). Jul 2006 (2). Jun 2006 (6). Apr 2006 (1). Mar 2006 (2).

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Membership Marketing Blog: The Pathway to being a Remarkable.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I think the findings of this study are as valid today as they were in 2006 when the book was published. Speaking Engagements. .