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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Here are some digital strategy lessons we can learn from Big Cat Rescue. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Your marketing director didn’t.

Strategy 100
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The IoD loses a third of its membership – will its new strategy help reverse the situation?

Optimist Consulting

It has lost a third of its membership since 2006, which is depressing for any membership organisation to admit. The self-employed/entrepreneur market is growing (in size and value) and the IoD would do well to attract and serve this market. I do hope their new strategy works. and BME members.

Strategy 100
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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164
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Association Brain Food Weekly: 7.21.17

Reid All About it

Host: American Marketing Association. If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Tue 7/25 at 2 p.m.

Las Vegas 231
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7 Best Practices for Membership Marketing

Slice-Works

Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3. Membership Marketing Best Practice #4.

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On the Road

Jamie Notter

Then Thursday and Friday I am speaking at the Fusion Marketing Experience conference in Antwerp. Previous post: Strategy and Context. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5). June 2006 (9). May 2006 (9).

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Two Slide Shows on Humanize

Jamie Notter

I am posting my slides, below from the two presentations I did in Belgium at the Fusion Marketing Experience conference (which together cover all that I spoke about in Chicago, and then some). December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5).

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