Tom Morrison

MAY 12, 2015

When your next strategic planning retreat takes place, will your board's focus revolve around being "issue driven" or "maximizing member engagement." They do nothing to draw in and "engage" members into the emotions of the association. Members continue to be just "dues paying" members and not "believers."

Member Engagement 40

Member Engagement Committee Revenue Conference 40

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing member engagement.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Potomac Core

OCTOBER 30, 2018

In 2006, a Grow Boating Initiative was launched to raise consumer awareness, connect the Industry with prospective boaters, and to enhance the Boating Experience. This strategic approach will likely energize member engagement and attract and retain members, too.

Industry 164

Industry Analysis Committee Team 164

Aaron Wolowiec

AUGUST 6, 2013

The stronger your community and member engagement, the more effective your marketing will be. So it’s up to the marketing professional to help create that engagement. Marketing requires trying new things and some staff members are more resistant to change than others. Community creator. Cheerleader and politician.

Marketing 100

Marketing Social Media Atlanta Maine 100

Reid All About it

JULY 21, 2017

I can vouch that it’s led to incredible growth in his personal and professional network, as well as ideas that have contributed to creating over 1,500% growth in his association since he started attending Annual in 2006. You’ll also get recommendations for Annual sessions and social events. 1 CAE credit. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Tom Morrison

JANUARY 15, 2014

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. Choosing to develop programs in areas that the association can do more effectively than the member can individually.

Revenue 40

Revenue Cost Leadership Member Engagement 40

Tom Morrison

SEPTEMBER 23, 2013

By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That is 100 new members we did not have to recruit! We finally found the golden nugget that pulled the big companies into our membership space.

Cost 40

Cost Education Handbook How To 40