article thumbnail

Strategic Planning: Issue Driven vs Member Engagement

Tom Morrison

When your next strategic planning retreat takes place, will your board's focus revolve around being "issue driven" or "maximizing member engagement." They do nothing to draw in and "engage" members into the emotions of the association. Members continue to be just "dues paying" members and not "believers."

article thumbnail

Maximum Member Engagement SOLVES EVERYTHING

Tom Morrison

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Remember, maximizing your value proposition is directly tied to maximizing member engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. This is helping the Industry position itself with its global customer base.

Industry 164
article thumbnail

Association Brain Food Weekly: 7.21.17

Reid All About it

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. 5 Must-Have Strategies for Membership Growth.

Las Vegas 231
article thumbnail

The Hourglass Blog: Those Fish Aren't Dead, They're Just Tired

The Hourglass Blog

Heres one of his key observations: What some board members tell me, when pushed, is that they tolerate things on a nonprofit board that they wouldnt stand for in their day jobs. But board member engagement? Daring to Lead 2006. Thats one of the most valuable resources an association has, and it is in very limited supply.

article thumbnail

Need More Non-Dues Revenue?

Association Adviser

Advertising and sponsorship should be seen as a member benefit, not as a nuisance. When executed well, it helps members find and vet vendors and partners. Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. Don’t go overboard with NDR just to make a buck.

Revenue 60