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MTI's Story: Harnessing Community to Digitally Transform

Higher Logic

Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention? Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. 2600% revenue growth in 14 years. We’ll let MTI tell you.

Revenue 207
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Here are some digital strategy lessons we can learn from Big Cat Rescue. One of BCR’s early forays into reaching way more people than could ever visit its Tampa headquarters was joining YouTube on August 15, 2006. Does your favorite nonprofit have a TikTok strategy? Be first to join the pack. Your marketing director didn’t.

Strategy 100
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Association Brain Food Weekly: 7.21.17

Reid All About it

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. Wed 7/26 at 8:30 a.m. – Wed 7/26 at 2 p.m.

Las Vegas 231
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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”.

Industry 164
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The (Questionable) Value of Being the Authority

Jamie Notter

They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5). June 2006 (9).

Library 70
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Ignoring the Impossible

Jamie Notter

They do $700 million in revenue a year, so this is not a small company. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5). June 2006 (9). May 2006 (9). April 2006 (8). March 2006 (9). February 2006 (6).

Review 70
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Strategic Planning: Issue Driven vs Member Engagement

Tom Morrison

This is a problem for revenues, volunteers and the strength of the association. Our association is highly "member engagement" driven in our strategic plan, and have been since 2006. Do what our board did in 2006. The numbers are incredible!