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Social Media is the Wave

Jamie Notter

Social Media is the Wave. The sand castle is your organization, and that first wave is social media. Social media rolled in and really knocked your marketing for a loop, didn’t it? Social media is giving us a bit of an advance warning that things are changing. Social Media.

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The Real Point of Measurement and Social Media ROI

Jamie Notter

in Learning , Social Media - 5 comments. Mark Shaefer has a nice post about a recent “ social media measurement smackdown ” he participated in during a social media conference. He was pushing back against a prevailing notion that you can’t measure social media. 4 trackbacks }.

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Want Social Media to Work? Change Your Organization

Jamie Notter

Want Social Media to Work? Then I’ll talk about the framework we came up with for changing your organization from the inside out so that it can be more compatible with the true power of social media. Social Media. December 2006 (10). November 2006 (9). October 2006 (8). Consulting.

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The Long Tail of Association Content and Social Media

SCD Group

Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. In addition to Anderson’s market views, the long tail extends to association social media. What are you finding with your association’s content marketing and social media activities? In it, he defined the Long Tail , in a nutshell as.

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Social Media Roundup: When Twitter Came Of Age

Associations Now

The story of how Twitter grew up—among other fun facts—and what your association can learn from the little social network that could, in today’s Social Media Roundup: Flying Low, Then High. Tweet for thought: This social network surely has grown—and come into its own. RT @lorirtaylor [Brain Candy!]

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Social Media Roundup: A Membership Group’s World Cup Rise

Associations Now

Read its story in today’s Social Media Roundup: Wild for Fútbol. soccer fans nationwide, has come a long way since its 2006 launch and now has more than 18,000 members and 140 local chapters. The post Social Media Roundup: A Membership Group’s World Cup Rise appeared first on Associations Now.'

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The Strength of Weak Ties

Jamie Notter

in Learning , Social Media - 2 comments. Check out this great interview with Andrew McAfee of MIT’s Center for Digital Business on how to talk to CEOs about social media. ” When he talks to CEOs about social media (or “Enterprise 2.0″ Social Media. December 2006 (10).