Higher Logic
AUGUST 11, 2016
The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations.
Association Adviser
JANUARY 24, 2017
It has changed not only the way we communicate but the way we live. It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. Every association should have a one-sentence vision statement that clearly communicates the future you are working toward. The iPhone.
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Association Adviser
AUGUST 27, 2013
Mobile is a game changer in the sense that it alters the way a member engages with an association. Historically, the association controlled the member experience. Now with mobile, the member can control their experience with the association. So, how is ASAE dealing with those communication challenges?
Association Adviser
MAY 20, 2014
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity.
Membership Marketing
NOVEMBER 8, 2010
Remembering that 80% will not be active members, 20% will be active participants and 10% will take on leadership roles. It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. ► 2007. (51). © 2007 - 2012, Tony Rossell.
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