2007 Leadership Member Engagement Recruiting 
Association Adviser
MAY 20, 2014
Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Think of your members as belonging to a tribe, with your leadership as the elders. Discover the core reasons for your tribe’s existence and why members want to belong.
Membership Marketing
NOVEMBER 8, 2010
When you actually do a recruitment campaign, they join. When you engage with your members, they stay. What niche do you fill that no one else can - market that to potential members? If you can get your existing members to recruit new folks then you can just sit back and count the cash. ► 2007. (51).
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