An Old-School Method for New Member Engagement

Associations Now

When one association saw an influx of new, younger members, one of its primary engagement tactics was decidedly traditional: committee volunteering. The Decision to Volunteer found that young members are more likely to see the benefits of volunteering than older generations.

Letting the Crowds Speak

Idea Architects

Yet every day associations leave significant assets in the form of member interest, expertise, and intellectual capital to accrue value in lower-yield, traditional forums.

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Strategic meeting audits: Leveraging data to improve ROI

Aaron Wolowiec

Has your organization’s meetings function experienced a year-over-year revenue decline – however slight – since the 2007 recession? Unfortunately, failing to set goals and/or evaluate success perpetuates the status quo and inhibits organization growth and member ROI.

NAASF Crowdsources Customer Support and Advocacy with Online Community

Higher Logic

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. In NAASF’s early days, it used a basic website and email campaigns to reach out to members. of community members.

Is it Time to Recession-Proof Your Association?

Associations Now

Many leaders today have not really been tested in a downturn, whether the 2007 downturn, 9/11, the dotcom implosion, or many of the others that preceded those times,” tech executive F. Members will be resilient—but you have to serve them.

How Can You Plan for Innovation?

Association Adviser

It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. When your association’s board, members or staff are considering new ideas, programs or technology, allow your vision statement to serve as your guide.

Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. ► 2007. (51). How much to spend for a member. (3).

Turn Your Social Media Goals Upside Down

Association Adviser

Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. Think of your members as belonging to a tribe, with your leadership as the elders. percent agree), member engagement/volunteering (43.4

Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. ► 2007. (51). How much to spend for a member. (3).

Membership Marketing Blog: What are the Biggest Impediments to.

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. What Level of Engagement Do Members Really have wi.

Product and Service Engagement Drives Membership Retention and

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. • Increase in new members over the past year.

Membership Marketing Blog: Here's How to Engage Your Members

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Here’s How to Engage Your Members. Engage.

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Membership Marketing Blog: Engaging New Members to Improve.

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Engaging New Members to Improve Renewals.

Email Usage Up, but Effectiveness Rated Lower for Membership

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. ► 2007. (51). How much to spend for a member. (3).

2010 Membership Marketing Benchmarking Survey

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. ► 2007. (51). How much to spend for a member. (3).

Membership Marketing Blog: The Top 25 Lessons Learned in.

Membership Marketing

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. When you engage with your members, they stay.