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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. percent agree); member recruitment (10.8

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Is it Time to Recession-Proof Your Association?

Associations Now

Many leaders today have not really been tested in a downturn, whether the 2007 downturn, 9/11, the dotcom implosion, or many of the others that preceded those times,” tech executive F. Maybe these newfangled social media tools could be monetized somehow? Scott Moody recently told Fast Company. So, what to do?

Revenue 74
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How Can You Plan for Innovation?

Association Adviser

We keep our calendars, check our bank accounts, download music, update social media and watch movies – all from one device that fits in our pockets. It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. Keep members engaged in the process and looking for solutions.

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Letting the Crowds Speak

Idea Architects

Yet every day associations leave significant assets in the form of member interest, expertise, and intellectual capital to accrue value in lower-yield, traditional forums. These are the two introductory paragraphs from my February 2007 article on some of the possibilities of open-source and crowdsourcing for associations.

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Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Good Blogs.

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Product and Service Engagement Drives Membership Retention and

Membership Marketing

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. News on Social Media and Membership Marketing. Product and Service Engagement Drives Membership R.

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Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). retain members. (6). Good Blogs.