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An Old-School Method for New Member Engagement

Associations Now

Accordingly, the association needed to adopt some new engagement efforts to onboard these new members; three of these methods are shared in “ Rules of Engagement: New Members, New Energy ,” in the May/June issue of Associations Now. What sort of volunteer opportunities do you offer your younger members?

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Is it Time to Recession-Proof Your Association?

Associations Now

Chasing shiny new objects is never going to be a successful strategy in a downturn. Many leaders today have not really been tested in a downturn, whether the 2007 downturn, 9/11, the dotcom implosion, or many of the others that preceded those times,” tech executive F. Members will be resilient—but you have to serve them.

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How Can You Plan for Innovation?

Association Adviser

It took nearly seven years of research and development before Steve Jobs unveiled the original iPhone in January 2007. To keep innovation and your association’s work on behalf of members and your industry from stalling, an association should remain nimble in order to respond quickly to changes in the environment. About The Author.

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Turn Your Social Media Goals Upside Down

Association Adviser

Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement.

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Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Good Blogs.

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Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. ► 2007. (51). Cost of Wrong Strategy. (8).

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Membership Marketing Blog: What are the Biggest Impediments to.

Membership Marketing

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Since forever, associations have overemphasized number of members as a metric. Of course, I believe if you're paying attention to and improving those things, member growth is a likely byproduct.