Idea Architects

OCTOBER 17, 2011

Theres an i nteresting post (and the beginning of a conversation) going on over at the Acronym blog , focusing on volunteer recruitment and diversity. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5). Jun 2007 (2). Apr 2007 (7). Mar 2007 (8).

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Jamie Notter

JULY 18, 2011

We need more workplaces where people understand the genesis of the differences, not so we can develop catchy new recruitment campaigns that will score us more Millennials, but so we can ask better questions of our coworkers, experiment with more flexibility in our systems, and solve tough problems in ways that work better for everyone.

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Jamie Notter

MAY 16, 2012

But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. December 2007 (8). November 2007 (14). October 2007 (12). September 2007 (17). August 2007 (18).

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Labels: Membership Recruitment.

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Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5). Jun 2007 (2). Apr 2007 (7). Mar 2007 (8). Feb 2007 (4). Sep 2008 (4). Aug 2008 (2).

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The Big Picture

AUGUST 29, 2007

. | Bears Stearns Required Reading List for Interns » August 29, 2007. Social network “friends” recruited per week. A New ROI Calculator For Social Network Campaigns. Average direct donation per friend from the social network site. Net churn rate per year for your email list. via HC & T Update ]. Reblog (0).

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. ► 2007. (51). ► 2007. (51).

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Idea Architects

APRIL 18, 2012

Moreover, lets make this a standard part of the membership application process (or the confirmation of joining) instead of treating volunteer recruitment as a separate effort done at a different time. Dec 2007 (2). Nov 2007 (5). Oct 2007 (7). Sep 2007 (5). Aug 2007 (5). Jul 2007 (5). Jun 2007 (2).

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Idea Architects

FEBRUARY 6, 2012

Recruit with a one-to-one philosophy. Imagine a brochure that asked a potential recruit to share her passions or interests areas, the top five skills or talents she possesses or would like to develop, the number of hours per week or month she can commit, and whether she would like to work on projects or serve on a committee or task force.

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Associations Now

MAY 19, 2016

MassTLC reports that of the 17,000 new jobs created in the Massachusetts technology industry between 2007 and 2014, just 4,000 of them—24 percent—went to women. That’s according to new research from the Massachusetts Technology Leadership Council, a trade group focused on the state’s innovation economy.

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. ► 2007. (51). Speaking Engagements. Publications.

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Associations Now

OCTOBER 13, 2015

According to the statement: “Firearms on campus should be strictly limited to recruited, trained, and supervised police officers (federal, state, local, or university police) or participants in institutionally endorsed educational programs for which use and carry of a firearm is a necessary requirement.”.

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? ► 2007. (51).

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. ► 2007. (51).

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Membership Marketing

JULY 22, 2010

Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010. Speaking Engagements. Speaking Engagements.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. The dashboard includes calculations for tracking: • Year over year total membership decline or growth.

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Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell.

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Membership Marketing

MARCH 31, 2010

Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. View my complete profile.

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. The focus is “Membership Matters” Some of the article titles include: 1. Build a Better Member Survey.

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Associations Now

MARCH 2, 2016

In 2007, AIChE launched a similar program for student members , offering free memberships sponsored not by a partner association but by a group of corporate sponsors. That’s how much it cost students to join AIChE before 2007. It hopes its early results, an increase from 1,100 to 2,800 student members in 15 months, will continue.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51).

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. These results are significantly better compared to both 2010 and 2009. Good Blogs.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Associations Now

SEPTEMBER 25, 2013

32 % The American Counseling Association’s overall membership growth since 2007, going from 40,862 members to 53,878. Some kind of recruitment and retention superjuice? All of these have been major drivers of improved recruitment and retention in the past few years. years straight? So, what’s in the water at ACA?

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Association Adviser

FEBRUARY 18, 2014

Working for Arnold Schwarzenegger, I learned you have to be a great listener and recruiter of talent. Arnold Schwarzenegger starting in 2007. He is a great recruiter of talent. Choose the right people and then let them go. Don’t micromanage. Association Adviser: Tell us a little about the pest control industry and the PCOC.

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell.

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. ► 2007. (51). ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile.

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Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. So, what’s the ideal board size? Develop attention-grabbing messages. Open new doors and relationships.

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Idea Architects

MARCH 8, 2013

As we learned (or or likely, should have learned) in the 2007 ASAE Foundation environmental scan , behind every means (the workshop topics, lobbying on the hill) is meaning. Use more stories about the meaning (the ends) to invite more actions connected to the means (come to a meeting, donate money, recruit a colleague to join).

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Membership Marketing

DECEMBER 30, 2011

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. ► 2007. (51). Membership Recruitment. (4). © 2007 - 2012, Tony Rossell. Tony can be reached at Tony@MarketingGeneral.com. View my complete profile. Network with Me. Popular Posts. The Membership Lifecycle. Ten Top Membership Acquisition Offers.

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